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Steven Alter Information Systems: Foundation of E-Business (International Edition)
Pearson Education 30-Jun-01 0130432423 / 9780130432421 Paperback New
0130432423 Book Description For MIS/IS courses for upper undergraduate and MBA, especially if e-commerc e and e-business are covered. Information Systems, 4/E, emphasizes the essential role of information syst ems in the works systems through which todays businesses operate. Understan ding information systems from a business perspective is essential for under standing e-commerce and e-business. Synopsis THE REALITY BEHIND SYSTEM SUCCESS...Steven Alter's Information Systems: Foundation of E-Business, fourth edition, emphasizes the essential role information systems play in today's successful businesses. Viewing information systems from a business perspective, is essential for understanding how e-commerce and e-business really work and for appreciating why technology is not a magic bullet that solves all problems. Most current business practices rely on IT, but successful application of any technology involves much more than the technology itself. Today's managers need a way to understand and evaluate the impact and use of technology in their businesses. This book is an indispensable tool for business and IT students because it: *provides a rigorous, yet non-technical approach, that any manager, executive, or business professional can use to visualize and analyze system-related opportunities and problems that confront almost every company in today's economy. *presents a practical, straightforward approach for attaining business results, recognizing possibilities, and avoiding the wasted time and effort consumed by technology initiatives that never achieve their goals. *combines the vocabulary of today's technologies with problem solving
Price:
32.20 EUR
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