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John Sculley; John A. Byrne Odyssey: Pepsi to Apple : A Journey of Adventure, Ideas, and the Future
Harpercollins 0060157801 / 9780060157807 Hardcover Good
0060157801 Editorial Reviews n nFrom Library Journal nThe chairman and CEO of Apple Computer, with the aid of a Business Week editor, vividly describes how, after working as an executive for Pepsi-Cola, developing winning strategies in the Cola Wars, and being promoted to president at age 38, he abandoned a "second-wave" company to join Apple, a "third-wave" firm epitomizing flexibility, creativity, and innovation. Sculley tells of his mistakes, failings, and successes and ends chapters with lessons in management or marketing. Highly recommended for business students and anyone curious about a CEO's life.Leonard Grundt, Nassau Community Coll. Lib., Garden City, N.Y. nCopyright 1987 Reed Business Information, Inc.
Price:
15.75 EUR
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