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Mark S. Bacon Do-It-Yourself Direct Marketing: Secrets for Small Business
Wiley 0471008761 / 9780471008767 PAPERBACK Very Good
0471008761 Book Description nIn direct marketing, you don't have to spend big to make a big impact. This updated, new edition of direct marketing whiz Mark Bacon's acclaimed nuts-and-bolts guide gives you surefire do-it-yourself methods for waging sophisticated, high-power direct marketing campaigns-at a fraction of what it costs the big guys. Thoroughly revised and expanded, this indispensable Second Edition covers all the essentials for success, including: n nThe Internet as a direct marketing channel-from setting up Web pages to the latest, cutting-edge technological advances nNew information on reaching specific target groups nHow to use all types of direct marketing media-mail order, telemarketing, radio/TV, newsletters, end print ads nDealing with the postal service nInsider money- and time-saving tips nDozens of examples of complete, combat-tested direct marketing packages, letters, forms, and checklists nStrategies for identifying market niches, tracking responses, creating a direct-mail database, and much more n nThe original edition of Do-It-Yourself Direct Marketing was a selection of both Fortune Magazine Book Club and Business Week Book Club. One of the best books I've seen on how the small business person can use direct marketing techniques.-Dr. William A. Cohen, author of Building a Mail Order Business --This text refers to an out of print or unavailable edition of this title. n nBook Info nA nuts-and-bolts guide for waging sophisticated, high-power direct marketing campaigns. Covers: the internet as a direct marketing channel; how to use all types of direct marketing media, dealing with the postal service and more. Revised new edition. Paper. --This text refers to an out of print or unavailable edition of this title.
Price:
2.00 EUR
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